During the planning stages for the new BowTech website, I thought that a powerful way for us to reach our community of bow-hunters would be through the use of a blog. What draws people to websites is changing content, and that is exactly the functionality that a blog allows for. Plus, a blog also keeps a large amount of information organized. This is helpful because any of BowTech’s websites can link to a specific category of information. Also, blog interfaces (here I used Wordpress) offer very user friendly CMS‘ so that people on staff can update the site with content without having to know a great deal about HTML and web programming.
In the end, the BowTech Live blog brings back a lot of returning traffic to the BowTech website.
BowTech Archery [website] » Andrew Colclough | 02-Nov-07 at 5:06 pm | Permalink
[...] also helped design and deploy a new weblog for BowTech called BowTech Live. (You can read more about that project here.) BowTech Live was designed with the idea that it would help drive repeat visits to BowTech’s [...]
Andrew Colclough | 21-Nov-07 at 12:00 pm | Permalink
[...] also helped design and deploy a new weblog for BowTech called BowTech Live. (You can read more about that project here.) BowTech Live was designed with the idea that it would help drive repeat visits to BowTech’s [...]