My Design Philosophy

I've always believed that design is where art and usefulness meet. The key in design is to care about people, learn what they need, and serve them in an enjoyable way. While good design can solve a problem, great design brings enjoyment.

This only happens through empathy, listening, and genuine understanding. Sometimes this means a design needs to disappear — to get out of the way so people can get things done. Other times it's adding a richness to an experience that leaves you delighted.

In every case, design is about making the world better for people.

My LinkedIn My Resume

My Design Process

My UX design process is highly collaborative. I work from early research with the users and stakeholders, listening to their needs, asking questions, and taking notes. I then spend time thinking through what their story looks like.

I work with my team, to further define and clarify the user journey and begin conceptualizing ideas of how to help them reach their goals. Nothing is sacred. Ideas are meant to be questioned, criticized, and sometimes scrapped.

I progress through this cycle between the user and product team to refine ideas until we can present and test early prototypes and gather further feedback. Even at this stage, nothing is off the table. The purpose is to prove our design model before we commit to more time consuming development.

A final design begins to take shape. Whether this results in Figma comps, or functional web prototyping depends on the needs of our team. Development may begin. However, the cycle of testing and listening to users continues, with the goal of refining and delivering proven and pleasant results.

My workflow